Hi, I’m Shelley.
I help businesses clearly communicate who they are, what they’re selling, and why their audience should care. Some people are so close to what they do, it’s easy to skip over the basics or go a little heavy on industry jargon. I bring an outsider’s perspective, asking the seemingly obvious questions to tell a story that is easily understood.
If your website copy is vague, disjointed, or hasn’t been touched in more than a year, it might be time for a refresh. If you haven’t emailed your list in months, I’ll resuscitate it. Essentially, I’ll tell your story across your different marketing channels… in your voice.
During my 15+ years in marketing I have worked with established global entertainment, finance, and home design brands as well as smaller travel, wellness, social enterprise, and technology organizations. My digital marketing background means clients get a copywriter who understands the broader marketing landscape, and can contribute to strategic conversations. I enjoy brainstorming big, audacious ideas, but my brain will quickly follow with “why” questions to weed out those that don’t support the broader mission.
If you think we may work well together and want to discuss further, please get in touch! I’m happy to provide portfolio samples.