Branding
Knowing who you are, what you stand for and what makes you unique is critical to clear messaging. Understanding your audience is also essential, and not just their demographics. What do they care about? What are their challenges? What keeps them up at night? Knowing this will inform your messaging so you speak in their language and address their problems.
Copywriting
Good copy can make us feel seen and understood while bad copy does the opposite. I write like people actually talk so you and your company sound, you know, human. Here are some places I do that:
- Websites
- Landing Pages
- Promotional Emails
- Welcome Sequences
- Product Descriptions
- How-to Guides
Wordsmithing/Editing
You’ve nailed the basics, but the words just don’t sing (or accurately represent you). This might take the form of website copy, a blog post, sales presentation, book, or any existing written piece that falls short of what you want to accomplish.
Content
Quality content educates, informs and provides value. It’s an opportunity to showcase your expertise and further connect with clients/customers. If you don’t have an email onboarding sequence, I’ll write one for you. Weekly newsletter? I’ve got you covered. How-to guide? No problem. You don’t need to give away the farm, but free high-quality content does build trust and credibility with potential customers.
